Singapore Campaigns of the 70s/80s

Good Knowledge of the 70/80s Campaigns here in Singapore. So much changes in here within the short period of 20 – 30 years. Now we are truly a metropolis city.

Remember Singapore

us army post i want you 1917With intensive usage of media, campaigns are launched to achieve certain particular goals, usually in a political, social or commercial sense. Sometimes, a campaign represents an era, and some of its posters go on to become iconic representations that are even remembered after decades. One of the examples is the United States’ “I Want You For U.S. Army” poster in 1917.

china great sparrow campaign 1958Campaigns are meant to have a long term impact. However, human errors, wrong judgement or a lack of foresight during the introduction of campaigns can sometimes lead to failures or even disasters to the country. In 1958, the new China launched the Four Pests Campaign in a bid to eliminate rats, flies, mosquitoes and sparrows. The sparrows were targeted because they ate the farmers’ grain seeds. In a short time, millions of Chinese were mobilised for the campaign. Sparrows, as well as other birds, were shot, with their nests…

View original post 3,151 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s